It is Pronounced “Jif” or “Gif”?

There’s a debate over the right way to pronounce GIF. Is it like the word “gift” without the “t” at the end, or “Jif” like the peanut butter? Speaking of, the peanut butter company has finally weighed in. they’ve started selling two versions of their product, one with the standard j-i-f label and one that says g-i-f. tTe company owners think the animated images are pronounced like “gift”. The jars are on amazon for 10 dollars, but they’re already sold out, so expect to see them on Ebay for an even higher price.