The Price of a Super Bowl Ad is Higher Than Ever

As the game gets closer, demand is exceeding available time, and the rate has skyrocketed.

If you want 30 seconds during the big game, get ready to shell out big bucks.

How about…eight million bucks? Not only is that a record, it eclipses the already record seven million dollar rate FOX originally set. But, as the game gets closer, demand is exceeding available time, and the rate has skyrocketed. Who’s got the budget for that kind of advertising? There will surely be some surprises. For now, we know some of the usual suspects like Pepsi and Anheuser-Busch will appear.