Meet the 2023 Gerber Baby!

She's almost 10 months old and the company said Mendoza has a joyful spirit and captivating expression.

After an annual photo search contest, the 2023 Gerber Baby has been revealed! Baby Madison Mendoza of Colorado is the newest Gerber baby. She’s almost 10 months old and the company said Mendoza has a joyful spirit and captivating expression. Maddie’s parents were high school sweethearts and have been together for 22 years. Maddie will be featured on Gerber’s social media channels and marketing campaigns throughout the year. Her family gets a 25-thousand dollar prize, free Gerber products for up to one year, and new clothes provided by Gerber childrens wear.