Coca-Cola Gets into the Movie Business

Have a coke and a smile while watching their first Christmas anthology film series that drops on Amazon Prime today.

Coca-Cola is doing more than selling soda these days.   They’ve partnered with a production firm and produced three movies that dropped on Amazon Prime today.  They’re hoping families will crack open some cokes, settle into a comfy spot and watch their first Christmas anthology film series.   It’s part of their platform Real Magic which is experimenting with different ways to market their product.