Bruce Willis Sells Rights for an AI Twin

His estate gets a final say in what's done with it.

Bruce Willis has sold his image rights to an artificial intelligence company. “Deepcake” made a “digital twin” of the iconic action star using content from ‘Die Hard’ and ‘The Fifth Element’ that can be used for future film projects. It’s unclear if he did this after learning of his aphasia diagnosis or before and overall, his estate gets a final say in what’s done with it.