A New Purple M&M is Here!

It's the first new character in 10 years.

M&M’s announced the arrival a brand new ‘spokes-candy’ character. The purple peanut M&M is the new addition…the first new character in 10 years. She sings and she has a specific personality…quirky, confident and just a little awkward. But, her debut doesn’t mean a purple M&M is coming to bags of the candy. The new character will appear in stores, on the M&M’s website and on some limited edition packaging.