Why is Everyone Googling Bakuchiol?

The most searched for beauty ingredients last year included a word we were not familiar with, much less could spell or pronounce.

One of the most searched for beauty ingredients last year included a word we were not familiar with, much less could spell or pronounce.   We were intrigued enough to find out why in the world is everyone googling bakuchiol.   It’s a plant that has garnered a reputation for being the magic ingredient in skin care because it does so much and practically anyone can use.   It appeals to all skin types because it gives same results without all the irritation of retinol.   This plant is a potent antioxidant that promises to reduce discoloration and wrinkles and slow aging of the skin.

Have a trend or a tip you want us to look into?  Email Audra Grant agrant@wfxb.com