How to “Soft Launch” Your Relationship on Instagram

You’ve probably heard of the idea of a “soft launch” where a new restaurant quietly opens early to try things out. Well now, people are “soft launching” their relationships on Instagram! Basically, instead of posting something on social media announcing you’re in a new relationship, you post a photo that hints at it. For example, women post a picture of their new guy at a restaurant, but won’t show his face. For the guys, it’s something like a photo of himself but, he’ll tag her as the photographer. So why are people doing this?? It all comes down to the modern rules of dating in the age of social media.