McDonald’s Testing New AI Ordering System At Some Drive-Thrus
The new system, called ArchIQ, a Google powered AI ordering platform, is being tested at several locations. The tech is nicknamed "Archy."
McDonald’s is testing new AI ordering technology at drive-thrus.
For decades, drive-thru ordering has relied on human workers to take customer orders. Now, the fast food chain is testing artificial intelligence technology that could automate the process.
The new system, called ArchIQ, a Google powered AI ordering platform, is being tested at several locations. The tech is nicknamed “Archy.”
It greets the customers and takes orders, pausing to process any changes or requests before displaying the finalized order on a screen, prompting the customer to “pull ahead” for pick-up. It’s capable of speaking English and Spanish an can respond to repeat customers who ask, “Can I get my usual?”
Experts say the move from McDonald’s could ultimately mark a major shift in how fast-food companies operate.