Prices Could be Rising at PLanet Fitness

Planet Fitness is in the process of testing different price points.

The ten dollar membership for Planet Fitness may soon be changing. The price of the classic gym membership at the fitness chain hasn’t been raised in 30 years! But the company is exploring whether it could raise the price of its membership without risking member growth. Interim CEO, Craig Benson, says inflation has changed how consumers view prices. Planet Fitness is in the process of testing different price points in different markets across the country.