Amazon Announces Dates For Prime Day Sales

The company announced that Prime Day 2026 would offer Prime members discounts across categories including electronics and more.

Amazon will hold its annual Prime Day sales event from June 23-June 26 this year.

Moving one of its biggest shopping promotions out of its traditional July window, Amazon is targeting consumer spending around the FIFA World Cup, Independence Day, and celebrations marking America’s 250th anniversary.

The company announced in April that Prime Day 2026 would offer Prime members discounts across categories including electronics, apparel, beauty products, kitchen goods and groceries.

Last year’s Prime Day event was Amazon’s largest on record, with customers purchasing products across more than 35 categories and independent sellers reaching record sales levels.