The Average Person Gets 2 Food Cravings Per Day

Research found that food cravings peak at approximately 3:42 p.m.

If you’ve ever found yourself reaching for a snack at the same time every day, it may not be a lack of willpower…it could just be timing.

Research found that food cravings peak at approximately 3:42 p.m., with most people experiencing about two cravings per day. More than half of respondents say they can’t ignore a craving for longer than an hour, and about one in five give in within 15 minutes. Comfort foods top the list of cravings, followed by fried and salty options, with items like pizza, burgers, and fries among the most commonly desired.