Endeavor To Combine WWE And UFC Into One Company

While both the WWE and UFC have presented great numbers, combining them will give Endeavor a ratings 'monster'.

UFC’s parent company is set to purchase the world’s leading wrestling brand, in a mega-deal.

Endeavor announced that they have signed a deal to gain a 51% stake in WWE and merge it with the UFC in a new company that would be managed by Endeavor CEO Ari Emanuel.

Endeavor first acquired controlling interest in the UFC through a $4.25 billion deal in 2016. It bought out the remaining shareholders in 2021 to become 100% owners.

While both the WWE and UFC have presented great numbers, combining them will give Endeavor a ratings ‘monster’.

Current WWE CEO Nick Khan has not yet commented on Endeavor’s announcement.