Back-to-School Season Ranks #2 Biggest Shopping Event

The National Retail Federation ranks back-to-school season as the most significant shopping event, second only to the winter holiday season.

Families consider back-to-school and college items an essential category.  They are taking whatever steps they can, including cutting back on other spending, in order to purchase what they need for the upcoming school year.   In fact, the National Retail Federation ranks the B2S season the most significant shopping event for consumers and retailers alike, second only to the winter holiday season.