Kraft Macaroni & Cheese is Getting a Name Change

A shortened title is meant to "reflect the way fans organically talk about the brand."

For the past 85 years, you could go to the store and buy Kraft Macaroni & Cheese. But later this summer, that won’t be the case. It has nothing to do with supply chain issues, they’re just changing the name to “Kraft Mac & Cheese.” They say they’re trying to hype the product as “comfort food” and that the shortened title is meant to “reflect the way fans organically talk about the brand.” Along with the new name, they’re updating the logo.