Why You Shouldn’t Drink Coffee Before Shopping
Caffeine can makes us more energetic and impulsive.
A new study found drinking coffee while shopping makes you spend more. Researchers offered 300 people a free drink while they shopped. Each person got a cup, and could choose between coffee, decaf, or water. About half of chose coffee and by the end, they had spent 50% more…and bought 30% more items. They think it’s because caffeine makes us more energetic, and more impulsive. The people who drank coffee tended to buy far more “non-essential” items.