Cheez-It Goes Hip Hop with Limited Edition Box and Playlist

The cheese snack is aged sonically by using a Pandora-curated hip-hop music playlist.

Cheez-It have gone hip-hop.  The snack food is pairing with music streamer Pandora to release Cheez-It x Pandora Aged by Audio.  The company says the Cheez-It are aged sonically by using a Pandora-curated hip-hop music playlist.  A swiss study claims the tempo and sonic frequency of certain hip-hop songs can make the taste and smell of the snack stronger.  Fans can get their own limited-edition box of the crackers and the playlist on Cheezithq.com beginning on May 26th while supplies last.