City of Myrtle Beach Hopes New Look Will Attract More Visitors

The marketing organization of the Myrtle Beach Area Chamber of Commerce, and the Convention and Visitors Bureau is launching the new campaign in hopes to increase tourism.

Visit myrtle beach has unveiled a new marketing campaign. The marketing organization of the Myrtle Beach Area Chamber of Commerce, and the Convention and Visitors Bureau is launching the new campaign in hopes to increase tourism. It’s called, “You Belong at the Beach” and the new brand is “The Beach.” Leaders are also hoping to instill a greater sense of community pride with the local message, “We are the Beach”, which they describe as a rally cry for those who live along the grand strand. Residents will soon see changes made to flags, sidewalk imagery and more. The previous branding for visit Myrtle Beach was utilized for more than 10 years and supported significant industry growth for the region.