Hennessy To Become The Official Spirit Of The Charlotte Hornets

CHARLOTTE, N.C. — Hornets officials announced a new partnership with Hennessy on Wednesday, as one of ten NBA teams to partner with world’s largest cognac producer to transform its status as the Official Spirit of the NBA.

“We are excited to partner with Hennessy and have the world’s best-selling cognac become part of our team,” said Hornets President & Vice Chairman Fred Whitfield. “We take it as a compliment when an NBA partner recognizes the Hornets as an organization that can enhance its ties to the league and our great fans. We look forward to seeing our fans enjoy Hennessy cocktails at Spectrum Center.”

Hornets officials say Hennessy will have a branded club bar at the Spectrum Center in the 2021-22 season, and the brand reserves the right to use Hornets logos, marks, and its digital advertising at the Spectrum Center as well as have a presence on Hornets social medias.

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Hornets officials say they will also support Hennessy’s community programming including its initiatives for Black-owned businesses, the Unfinished Buisness program, and Never Stop Never Settle Society.

“These partnerships are a natural extension of our overall NBA programming, allowing us to engage with and impact NBA fans on a local level,” said Jasmin Allen, Senior Vice President, Hennessy US. “We look forward to bringing Hennessy’s ‘Never Stop. Never Settle’ ethos to life through custom activations that reflect and celebrate the spirit of each of these regional communities.”