That’s So Gucci…Gamers Are Paying Big Bucks for Designer Avatars!

Gucci, Balenciaga and Fendi roll out digital clothing collections for online gaming.

Gamers like Leah Ashe are among the 180 million players on on Roblox that buy high-end accessories for avatars.  Avatars are customized cartoon like characters that gamers can design to reflect their personalities. Now players have more expensive options at their fingertips as labels such as Gucci, Balenciaga and Fendi are rolling out digital clothing collections for online gaming.   A purse for the online universe can cost as much as a real one.