7UP Goes from Lemon-Lime to Lime-Lemon

They're tweaking the formula to be more lime forward...

It’s the end of an era: for the first time in over 15 years, 7Up is changing its recipe. Now, it will no longer be a “lemon-lime” soda. Instead, it’ll be a “lime-lemon” soda.

They’re tweaking the formula to be more lime forward and they’re doing it across the full lineup, including zero sugar, cherry 7Up, and cherry zero sugar. The new recipe will start hitting stores soon…within the next couple weeks…and you’ll know you’re trying one of the new 7Ups, because the branding will look different too.