Staples Is Bringing Back Its Iconic Easy Button

Staples is offering customers a free Easy Button with any $50 purchase in-store or online through June 7.

Staples celebrated its 20th anniversary by bringing back its iconic Easy Button.

In the 2000s, the Easy Button was used in many advertising campaigns. It was a huge sensation in officers and schools nationwide.

The catchphrase, “that was easy,” became a pop culture reference, far beyond shoppers looking for pens or printers.

Staples is attempting to recapture the Easy Button’s magic in a digital era with less paper, more remote work, and very different needs for customers.

To celebrate the 20th anniversary, Staples is offering customers a free Easy Button with any $50 purchase in-store or online through June 7, while supplies last.

The office supply retailer said the red button’s comeback is an attempt to make modern work life a little funnier and easier.