Ford Offers Customers Employee Pricing Following New Tariffs

The new deal from Ford went into effect Thursday and will run through June 2.

One of the big three American automakers is offering employee pricing on many of its vehicles to all customers in the United States.

The new deal from Ford went into effect Thursday and will run through June 2.

It comes the day after President Trump officially announced a 25% tariff on all imported vehicles.

Ford says its offering the deal amid concerns from Americans have over how the tariffs will impact them.

The automaker does have exclusions to its offer. Specialty Mustang and Bronco Vehicles, Raptors, as well as the 2025 Expedition and Navigator SUVs aren’t eligible for employee pricing.

Customers also won’t be able get the offer on Super Duty trucks.

The new tariff on automobile imports went into effect around midnight on Thursday.