Walmart Launches Its Own Private Food Brand

Bettergoods products are now available in-store and online, with the full line continuing to roll out over the next few months.

Walmart has launched its own private food brand.

‘Bettergoods’ is described as, “a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value.”

Walmart referred to the new brand as a “fresh take on the culinary experience with elevated taste” while also noting its affordability.

Bettergoods products range in price from under $2 to $15, with most products available for under $5.

The brand offers 300 items including snacks, beverages, soups and coffee, among many other categories.

Bettergoods products are now available in-store and online, with the full line continuing to roll out over the next few months.