Sober Travel is Latest Trend

Many major travel brands from hotels to cruise lines are marketing alcohol-free experiences. 

Sober travel is a hot new trend.  Many major travel brands from hotels to cruise lines are marketing alcohol-free experiences.   That’s largely due to the wellness “sober curious” movement extending into tourism.  It’s a wellness trend that leaves alcohol out of the most equations.  It’s catching like wildfire. even alcohol mega-brands are getting in on the action. Beer companies are now marketing their own low or zero-alcohol beverages.  Sober bars are catering to those who still crave the tasty colorful drinks with the same opportunity to socialize.