Would You Pay $105 for One Cup of Coffee?
Believe it or not, $105 isn't even the ceiling...
Would you pay $105 for one cup of coffee? Apparently, it’s an option now.
A reporter wanted to see if it was worth it, so he went to the Wild Fox in San Francisco which is a coffee house where you can buy the expensive cup. The owner put the reporter through a blind taste and he guessed wrong and thought a $5 cup was the $105 version instead.
Here’s how the owner justifies that price: the beans start as coffee cherries grown for competition in Brazil. Next, they’re fermented in oxygen-deprived tanks for 72 hours, then roasted in Tokyo. Believe it or not, $105 isn’t even the ceiling. He’s seen coffee go for as much as $1,000 a cup