Caitlin Clark Becomes Brand Partner For Dick’s Sporting Goods & Foot Locker

Dick's announced a multi-year partnership with the WNBA star, uniting with the major sports retailer to bring her brand to fans globally.

Caitlin Clark has become the first-ever brand partner for Dick’s Sporting Goods and Foot Locker.

Dick’s announced a multi-year partnership with the WNBA star, uniting with the major sports retailer to bring her brand to fans globally. The exclusive deal marks the first time either Dicks or Footlocker has signed an athlete as a brand partner.

Clark will be collaborating with the companies on national and global campaigns as well as custom promotion supporting her signature footwear, apparel and product lines. She will also take part in retail and digital experiences, appearances and community programming designed to bring athletes closer to the game.

Clark said she would shop with the brands growing up so it is a special full-circle moment.