Lululemon Partners With NFL To Release Apparel And Accessories

The move marks the first time the retailer has offered officially licensed products for the NFL or any of its franchises.

Lululemon is partnering with the NFL and Fanatics to release apparel and accessories.

The collection will feature the logos of all 32 NFL teams. It will mark the first time the retailer has offered officially licensed products for the NFL or any of its franchises.

The collection launched today and includes both men and women’s items. The new products are available on the league’s e-commerce site and at team retail locations, as well as via Fanatics.

The move marks the latest push into sports for Lululemon, which already offers NHL team-branded merchandise and has deals with several athletes.