Ben And Jerry’s Co-founder Resigns
Jerry Greenfield claims his company has lost "the independence to pursue our values."
The co-founder of Ben and Jerry’s has resigned from the ice cream brand.
Jerry Greenfield claims his company, known for its social activism, has lost “the independence to pursue our values” under the ownership of British giant Unilever.
Greenfield’s resignation announcement comes after the company’s failure to block Unilever from selling its ice cream in West Bank settlements, which Ben and Jerry’s said would run counter to its values.
Greenfield said he could “no longer, in good conscience, and after 47 years, remain an employee” of the Vermont-based company.
The brand was co-founded by the two friends in 1978 and acquired by Unilever in 2000. It is now owned by the Magnum Ice Cream Company, a Unilever subsidiary.