Americans Are Skipping Breakfast

The most important meal of the day is being forgotten, as two of the largest fast-food chains report sluggish breakfast sales.

McDonald’s and Wendy’s say the decline in traffic is coming from low-income consumers, who are the core demographic for fast-food restaurants. Many Americans say they are looking to save money, with breakfast often being the first item on the chopping block. Instead, more people are choosing to grab something at home or skip the meal altogether.