Pumpkin Spice Season is Beginning Earlier and Earlier…

Sales of pumpkin spice coffee creamer also take off right about now.

The pumpkin spice latte hits Starbucks next Tuesday (Aug. 26th). That’s four days later than last year. The 22nd was the earliest they’d ever brought it back. But, a new report from Instacart found pumpkin spice season really is getting earlier and earlier.

They looked at sales of pumpkin-spice products over the past four years, and no one buys all things pumpkin spice from February through July. But, then sales skyrocket. “Peak” pumpkin spice season isn’t usually until late September now, but it keeps creeping closer to mid-month. Back in 2021, sales didn’t peak until October. But, last year’s peak was September 17th. Sales of pumpkin spice coffee creamer also take off right about now.

West Virginia is more obsessed with pumpkin-spice products than any other state, with Pennsylvania a distant second and Hawaii is the state where most people find it gross.