Heinz Wants You to Eat More Ketchup for Breakfast

Heinz claims one in four people use ketchup at breakfast.

Heinz is trying to normalize it with a new ad campaign that claims ketchup on eggs…or even bacon is perfectly acceptable.

They partnered with 100 Waffle Houses around the country, and changed the labels on their bottles to say “Breakfast Ketchup.” It’s the same product, just the label is different. Around 50 diners across the U.S. will also have limited-edition bottles shaped like maple syrup bottles. Heinz claims one in four people use ketchup at breakfast.