AMC Cinemas To Add More Commercials Before Movie Showings

The decision means the time that advertisements take up before a movie begins will be longer than before.

AMC Cinemas made an announcement that some moviegoers may not be a fan of.

The cinema chain is joining major competitors in running even more commercials under a new partnership with cinema advertising company National Cinemedia.

That means the time that advertisements take up before a movie begins will be longer than before.

Under the deal, AMC will play commercials in what is known as the “platinum spot.” The time slot is right before the movie begins.

The company had previously rejected NCM’s proposal to place ads in that spot back in 2019. National Cinemedia had gone on to sign agreements with two of AMC’s rivals, Regal and Cinemark, later that year.

AMC’s decision change comes in an effort to increase revenue without raising ticket prices as cinemas continues to struggle financially and recover from COVID-19 losses. The changes will come next month.