NBC Sports To Use AI-Generated Jim Fagan Voice For NBA Coverage

The voice will mimic former Narrator Jim Fagan, who died in 2017 at the age of 72.

NBC Sports announced plans to use an AI-Generated voice to tout the return of the NBA in the fall.

The voice will mimic former Narrator Jim Fagan, who died in 2017 at the age of 72. His voice appeared in NBA coverage from 1990-2002.

He also narrated promos and openers for the league’s biggest stars including Michael Jordan, Shaquille O’Neal, Kobe Bryant, and many more.

The network received Fagan’s family’s permission to use AI in order to recreate his voice. It will be used for select title sequences, show opens and promos for the upcoming NBA coverage in October.