Americans Are Rethinking Grocery Shopping to Cut Costs

From coupons to buying in bulk, people are finding new ways to save.

Inflation in the supermarket is causing everyday shoppers to change their buying strategy. A new study found that nearly 9 in 10 Americans are implementing stricter buying habits. These include buying more generic brands, sticking to grocery lists, reducing food waste, and using more coupons. The study also reports that women are more likely than men to pay attention to grocery prices, with 91% of women changing their shopping habits compared to 85% of men.