Starbucks Plans To Remove 30% Of Menu Options

The goal in simplifying its offerings is to reduce wait times and improve its customer experience.

Starbucks has been making changes under new CEO Brian Niccol’s leadership.

One of the most significant changes involves the coffee chain’s menu.

Starbucks plans to eliminate a significant number of options in the coming months.

The total will make a roughly 30% reduction in both beverages and food.

Specific items that will be removed have not been revealed at this time.

The goal in simplifying its offerings is to reduce wait times and improve its customer experience.

“A slimmer selection will help starbucks be more responsive and tuned in to cultural moments,” Niccol said.