JCPenney Merges With Owner Of Forever21 To Create New Brand

Sparc Group owns brands including Forever21, Aeropostal, Brooks Brothers, Nautica, Eddie Bauer and Lucky Brand.

JCPenney has merged with Sparc Group to form a brand new company.

Sparc Group owns brands including Forever21, Aeropostal, Brooks Brothers, Nautica, Eddie Bauer and Lucky Brand.

The company announced the merger with JCPenney and the department store chain’s exclusive private brands, including Stafford, Arizona, and Liz Claiborne to create the new company dubbed ‘Catalyst Brands.’

It brings together the heritage of six unique brands with modern energy and a new vision for success.

The new brand is launching at 1,800 locations across the nation and 60,000 employees.