Black Friday Online Shopping Broke Records

Consumers getting more comfortable with mobile shopping and chatbots have prompted the online Black Friday growth.

Black Friday shopping set a new record this year.

Many shoppers avoided long lines at stores and decided to do their holiday shopping online. Those shoppers racked up $10.8 billion in purchases, which is over 10% more than this time last year.

Crossing the $10 billion mark reportedly highlights a huge e-commerce milestone for Black Friday, a day that typically provoked more in-store shopping in the past.

Majority of online shoppers utilized their mobile devices to shop on Black Friday with 55% of online sales conducted with a mobile device. That accounted for $5.9 billion in spending representing a 12.1% increase over a year ago.

Other online sales were done on desktop computers and other devices.

Consumers getting more comfortable with mobile shopping and chatbots have prompted the online Black Friday growth.