Goldfish Snack Gets Temporary Sophisticated Name

Pepperidge Farm is aiming to expand its consumer age range with a more sophisticated name.

An iconic cheddar cracker that is popular with kids is getting a fancier name to attract adults.

For a limited time, Goldfish crackers will be referred to as ‘Chilean Sea Bass.’

Pepperidge Farm is aiming to expand its consumer age range with a more sophisticated name.

Despite the name change, the ‘Chilean Sea Bass’ crackers will look and taste the same.

The company said the move is just a playful reminder that the snack isn’t just for young children.

The re-branded snacks are only available for one week starting on Wednesday.

They’re also only being sold online.

Goldfish crackers in the traditional package will still be available at retailers nationwide.