Campbell Soup Company To Change Name Of Brand

Although Campbell's plans on removing "soup" from it's name, it is expected to continue producing soup products.

An iconic brand is changing it’s name for the very first time.

Campbell Soup Company leaders gathered to discuss ideas for the future of the brand this week. The biggest change leaders discussed is the change of the name to ‘The Campbell’s Company.’

The slight yet important change retains the company’s iconic name recognition, reputation and equity build over 155 years.

The president of meals and beverages at Campbell’s claims soup assets are not as large as other items within the company’s “transformed portfolio.”

Although Campbell’s plans on removing “soup” from it’s name, it is expected to continue producing soup products.