Want to Smell Like Auntie Anne’s? Now You Can!

The pretzel-maker says each spritz evokes the experience of passing by an Auntie Anne's store.

Auntie Anne’s is launching a perfume inspired by its pretzels. The scent is called “Knead.” It’s infused with notes of buttery dough, salt, and a hint of sweetness. The pretzel-maker says each spritz evokes the experience of passing by an Auntie Anne’s store and breathing in the nostalgic aroma at the mall food court.

The product launch will be celebrated with a pop-up perfume store on August 13th in New York City. After that you can buy it on Auntie Anne’s website. It’s available in a one-ounce bottle for $25 and a three-point-four ounce bottle for $45.