Target Announces Demin Take Back Event

The goal of the initiative is to make it more affordable for customers to update their denim wardrobes.

Out with the old and in with the new…Target says it wants your old jeans in exchange for a discount on some new ones.

Target announced its first ever “denim take back event”. It will take place August fourth through August tenth. The retailer says customers will be able to turn in their old jeans…and receive 20-percent off a new denim purchase with Target Circle. Those interested can bring in up to five denim items, in any condition and from any brand. The goal of the initiative is to make it more affordable for customers to update their denim wardrobes.