Cracker Barrel Old Country Store is Revamping its Brand

The company has created a 700-million dollar plan.

Cracker Barrel Old Country Store is revamping its brand in an attempt to stay relevant. The chain plans to spruce up its 687 locations, to win back customers. The company has created a 700-million dollar plan that features an upgraded decor and test-running new menu items like green chili cornbread…and hash brown casserole shepherd’s pie. Cracker Barrel says some prices could go up, but feedback on proposed changes has been positive.