Chewing Gum Sales are Down

Some gum companies are changing their approach and marketing gum chewing as a stress reliever.

It’s been four years since the pandemic first started, and while most things have reverted back, one thing that hasn’t is chewing gum sales. Gum purchases dropped by nearly a third in the U.S. in 2020 but it wasn’t just covid that broke people’s gum habit. Here are some contributing factors…there’s a trend of limiting sugar, and eating foods with better ingredients. Even sugar-free gum often has artificial sweeteners. Some experts believe chewing gum peaked with generation X, also, the inflated prices may be cutting into sales…the average pack today costs $2.71. Some gum companies are changing their approach, and marketing gum chewing as a stress reliever instead of a breath freshener.