Target Offering a New Budget Friendly Brand

The brand will include 400 items.

Target is taking aim at budget-conscious customers with a new value brand. “Dealworthy” rolls out this month to shelves at Target stores nationwide and online. The brand will include 400 items. Most will cost less than ten dollars, with the cheapest coming in at under a dollar. The inventory ranges from phone chargers to disposable plates and even underwear. The company hopes to attract new customers by giving them a cheaper alternative.