Google Gets Rid Of Third-Party Cookies For Some Chrome Users

Google's Privacy Sandbox initiative is the alternative to cookies that allows ads while also protecting users privacy.

Google is testing getting rid of third-party cookies for one percent of Chrome users.

The tech giant has now disabled cookies for 30 million randomly selected users. If you are a part of those selected, you can expect to receive a notification stating you are one of the first to experience Tracking Protection which limits sites from using third-party cookies to track you as you browse.

Google’s Privacy Sandbox initiative is the alternative to cookies that allows ads while also protecting users privacy. It assigns users to groups according to their interests, based on their recent browsing activities, and advertisers can use that information to match them with relevant ads.

The system is supposed to be less invasive than cookies.