Amazon To Add Advertisements To Its Prime Video Streaming Platform

Amazon said its shows and movies will have significantly fewer ads than linear TV and other streaming providers.

Amazon is hopping on a recent trend among streaming services and inserting advertisements into its programming.

Starting next year, shows and movies on its Prime Video service will include limited ads.

Amazon did not reveal just how long the ad breaks will be, but they did say their shows and movies will have significantly fewer ads than linear TV and other streaming providers.

Customers that want to skip ads can buy an ad-free tier for an additional $2.99 a month.

The change brings Amazon in line with its rivals like Netflix and Max, adding ad-supported tiers as companies search for additional revenue.