Cher Launches Own Brand of ‘Cherlato’ Gelato

At age 77 she is launching her own line of gelato in Los Angeles called "Cherlato."

Cher is “churning” back time.  If she could, she may have done this venture sooner!  At age 77 she is launching her own line of gelato in Los Angeles called “Cherlato.”  The brand name is featured on the side of a bright orange and pink ice cream truck in big bright blue letters.   It’s been 5 years in the making.