Lawmakers Call On FDA To Investigate Energy Drink Company
The beverage is sold with 200 milli-grams per 12 ounces of caffeine, which is equivalent to nearly six Coke cans or almost two Red Bulls.
A popular energy drink is facing backlash from lawmakers and health experts.
Senator Chuck Schumer called on the FDA to investigate ‘PRIME’, a beverage brand founded by Youtube-stars, Logan Paul and KSI. Schumer said buyers and parents need to be made aware of serious health concerns for kids.
PRIME is advertised to be zero sugar and vegan friendly and is among a growing number of energy drinks with elevated levels of caffeine. The beverage is sold with 200 milli-grams per 12 ounces of caffeine, which is equivalent to nearly six Coke cans or almost two Red Bulls.
The Youtubers started selling a separate sports drink known as PRIME Hydration that contains no caffeine at all, but Schumer claims there was little noticeable difference in the on-line marketing of the two drinks which means buyers could end up with the caffeine drinks.
PRIME has not yet commented on the claims.