‘Viva Magenta’ is the Official Pantone Color for 2023

Viva Magenta is red with subtle notes of purple, You can also expect to see shades of fuchsia popping up more throughout the year!

The Pantone Color Institute named Viva Magenta as its official color of the year for 2023, for its joyous yet powerful nature.  It’s a red with subtle notes of purple, you can also expect to see shades of fuchsia popping up more throughout the year. Kitchenaid announced hibiscus as their color of for an extravagance and free-spirited adventure.   Even Benjamin Moore pivoted away from the soothing shades of years past to proclaim “Raspberry Blush” as their official color for 2023.